Atleti return to historic crest after fan backlash


Atlético Madrid introduced they may return to utilizing the membership’s 1947 crest from July 1 following widespread criticism of the up to date badge.

The Rojiblancos‘ determination to modernise the logo in 2017 proved very unpopular with practically 78,000 of the greater than 138,000 membership members voting final yr to deliver again the earlier emblem.

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Whereas each designs are comparable, the trendy emblem sees the bear is going through proper as a substitute of left whereas it’s stretching up towards a tree (the image of the town of Madrid), the 4 purple stripes are thicker, there are smoothed out edges and there are three colors as a substitute of six.

Some Atlético followers refused to purchase merchandise with the brand new badge.

“The membership pays particular tribute to the 1000’s of fans who longed for the return of the 1947 crest,” an Atlético assertion stated.

“As of July 1, 2024, the official return of the membership’s crest will happen. The transformation course of is difficult and is anticipated to take a number of months to totally implement however it’s already displaying up in probably the most iconic locations.”

Atlético additionally shared a video on their official social media channels re-unveiling the unique badge, with the closing caption: “Generally the guts has causes that advertising cannot perceive.”

The membership stated the soon-to-be jettisoned emblem “will now develop into a part of the household of crests and symbols which have depicted our membership over the course of our historical past.”

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