New Delhi: Meals supply aggregator Zomato, which started charging platform charge on orders from final August, collected Rs 83 crore by means of the brand new levy until March, the corporate’s annual report has revealed. Platform charge has been cited as one of many three key components driving Zomato’s Adjusted Income, which grew 27 per cent year-on-year to Rs 7,792 crore in FY24.
“Adjusted Income as a share of GOV (gross order worth), continued to extend primarily attributable to improve in restaurant fee take-rates, enchancment in advert monetization and introduction of platform charge from Q2FY24 onwards,” the report acknowledged.
All of those components greater than compensated for the discount in buyer supply cost per order because of the free supply profit accessible on Gold orders, it added. Apparently, most late night time orders within the final fiscal 12 months got here from Delhi NCR, whereas most breakfast orders got here from Bengaluru, Zomato shared within the report.
The meals supply aggregator started levying platform charge at Rs 2 per order final August, which has step by step been elevated to Rs 6 now in key markets. Its foremost rival Swiggy additionally fees platform charge on its orders. The introduction and improve in platform charge is seen as one of many means to extend profitability by meals supply aggregators.
